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Your Financial Decisions Deserve a Better Scorecard
May 1, 2026

Your Financial Decisions Deserve a Better Scorecard

Think about the last three financial decisions you regret.Now ask: were they actually bad decisions, or did they just produce bad outcomes?If you’re honest, you probably can’t tell. Because you never ...

Everyone Gets Good Advice Now. So Why Aren’t They Getting Rich?
Apr 25, 2026

Everyone Gets Good Advice Now. So Why Aren’t They Getting Rich?

The manifesto sounds perfect.“Everyone deserves access to trustworthy investment advice, not just the wealthy.”True.“Personalized guidance, at scale, for a fraction of the cost.”Also true.“AI advisor ...

The Ikea Effect: Why You Can’t See What You Built Is Broken
Apr 23, 2026

The Ikea Effect: Why You Can’t See What You Built Is Broken

In 1975, a cake mix company called Betty Crocker had a problem. Their instant cake mix was too good. You added water, stirred, baked. Done. Sales were terrible.They fixed it by removing the powdered e...

The App That Knows Your Money Better Than You Do
Apr 21, 2026

The App That Knows Your Money Better Than You Do

In 2001, two MIT economists ran a quiet experiment that changed how we understand spending. Drazen Prelec and Duncan Simester auctioned off tickets to sold-out sporting events. Half the bidders were t...

AI Was Supposed to Fix Your Investing. It Just Quietly Failed.
Apr 21, 2026

AI Was Supposed to Fix Your Investing. It Just Quietly Failed.

Every fintech founder in 2023 had the same pitch deck.“AI will revolutionize investing. Eliminate emotion. Beat the market. No more financial advisors needed.”Everyone believed it. Investors threw bil...

Your Brain Is Losing You Money Every Single Day
Apr 16, 2026

Your Brain Is Losing You Money Every Single Day

In the 1970s, the economist Paul Samuelson offered a colleague a simple bet.Flip a coin. Heads: you win $200. Tails: you lose $100. The odds were clearly in the colleague’s favour. Any rational person...